A YouTube Influencer marketing campaign can significantly boost your brand recognition and sales. When planning a brand collaboration with YouTubers you might find it difficult to choose the “perfect” influencers for your campaign. In order to make the right decisions and maximize the effectiveness of the influencer campaign, one needs to be armed with data at each stage of the campaign planning.
A successful campaign strategy heavily relies on multiple data points. While many marketers tend to operate with clear-cut metrics such as followers base, video views, and demographical breakdown of the audience, Cloutboost offers a more robust approach to data aggregation and analysis.
In order to ensure the success of an influencer campaign Cloutboost worked out a system of 4 groups of metrics to help you get a deeper look at the influencers’ profiles.
By utilizing these metrics you will be able to identify the most relevant YouTube creators to promote your brand.
Each group of metrics takes into account several KPIs to help you evaluate the selected influencers and compare them against each other.
In addition to traditional influencer marketing metrics, Cloutboost suggests advanced KPIs which are Sentiment Score and Relevance Score.
This infographic will help you learn what data points you can track when planning your next YouTube influencer campaign.
Score from the experts at Killer Visual Strategies
Visual Communication - 30%
Design - 65%
Content - 65%
Usability - 65%
This design uses a bright color palette and iconography to share information about how YouTube influencers measure their success. The content is informative but a bit lengthy, and the balance of text to imagery isn't ideal for an infographic. Simply expanding the artboard footprint for this design could help quite a bit in adding breathing room and making it easier for the viewer to navigate. For now, the viewer needs to read everything to understand much other than that the subject is YouTube. Overall we'd give this an F.