A YouTube Influencer marketing campaign can significantly boost your brand recognition and sales. When planning a brand collaboration with YouTubers you might find it difficult to choose the “perfect” influencers for your campaign. In order to make the right decisions and maximize the effectiveness of the influencer campaign, one needs to be armed with data at each stage of the campaign planning.
A successful campaign strategy heavily relies on multiple data points. While many marketers tend to operate with clear-cut metrics such as followers base, video views, and demographical breakdown of the audience, Cloutboost offers a more robust approach to data aggregation and analysis.
In order to ensure the success of an influencer campaign Cloutboost worked out a system of 4 groups of metrics to help you get a deeper look at the influencers’ profiles.
By utilizing these metrics you will be able to identify the most relevant YouTube creators to promote your brand.
Each group of metrics takes into account several KPIs to help you evaluate the selected influencers and compare them against each other.
In addition to traditional influencer marketing metrics, Cloutboost suggests advanced KPIs which are Sentiment Score and Relevance Score.
This infographic will help you learn what data points you can track when planning your next YouTube influencer campaign.