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Why is a logo so important?

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Whether a fledgling start-up or a long-standing corporate, investing time and money in a logo may seem pretty low on the list of priorities.

In actual fact a logo is one of the most important, valuable and integral assets every business should have. Almost as important as the products and services themselves!

Check out this infographic to find out exactly why a logo is so important, and a worthwhile investment for any business, new or old.

At Red Kite Design we endeavour to help businesses avoid these pitfalls, and set the stage for future success. We design logos and identity systems to suit every client’s unique requirements, making sure all the boxes are ticked! If you’re interested in us creating a logo for your business, get in touch to discuss your project.

Drop us a line at info@redkite.design or visit https://redkite.design/ for more info!

Whether a fledgling start-up or a long-standing corporate, investing time and money in a logo may seem pretty low on the list of priorities. In actual fact a logo is one of the most important, valuable and integral assets every business should have. Almost as important as the products and services themselves! Check out this infographic to find out exactly why a logo is so important, and a worthwhile investment for any business, new or old. At Red Kite Design we endeavour to help businesses avoid these pitfalls, and set the stage for future success. We design logos and identity systems to suit every client's unique requirements, making sure all the boxes are ticked! If you’re interested in us creating a logo for your business, get in touch to discuss your project. Drop us a line at info@redkite.design or visit https://redkite.design/ for more info!

Score from the experts at Killer Visual Strategies

Visual Communication - 70%
Design - 60%
Content - 55%
Usability - 70%

64%

Final Grade

This infographic explains 6 reasons why a well-designed logo should be a priority for every business. The content of this infographic is presented in large blocks of text, which tend to discourage the reader from reading the information. Some grammatical and spelling errors also undermine the message. The spot illustrations are rendered in a consistent style, and the angled isometric style encourages the eye to follow the design from top to bottom. However, small white text on a bright red background is not very readable, and the red overwhelms the rest of the design. Overall, we'll give this one a D.

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