We often get questions from potential customers on which exercise machine they should buy. Clients are often not experienced with exercising and frequently confused about what’s the difference is between an elliptical vs a treadmill for example. We had this infographic/illustration created to visually illustrate each machine and its properties. See it in use (chopped) here.
Score from the experts at Killer Visual Strategies
Visual Communication - 75%
Design - 60%
Content/Script - 70%
Usability - 65%
This infographic helps readers choose an exercise machine to fit their workout goals, and rates 4 machines on how well they help the user achieve different outcomes. The text of this infographic is brief and consistently organized, making it fairly easy for a reader to navigate. The illustrations and icons are relevant to the corresponding text, although 2 of the 4 illustrations re-use an identical human figure. Visual details such as line accents, hexagonal background pattern, and texture on the header typeface and illustrations create visual clutter. Overall, this infographic is easy to understand, but competing visual elements throw off the balance. We'd give this a D.