The on-demand economy is growing at an incredibly fast rate; sometimes there seem to be more food delivery bikes on city streets than cars! And as more on-demand businesses spring up, so do the opportunities for fraudsters to operate. Ravelin has analysed 26 million transactions from our merchant network in order to illustrate the fraud landscape in the on-demand economy.
Score from the experts at Killer Infographics
Visual Communication - 80%
Design - 80%
Content/Script - 80%
Usability - 85%
81%
Final Grade
This infographic has great information about fraud, and a call-to-action to let viewers know how they might prevent it from happening to them. It can be offputting to readers to see mention of a brand so early in a design, and can impart the feeling of being sold to, so be careful of that. The illustration style and color palette are engaging and keep the viewer wanting to see more. It is a little difficult to discern the subject of fraud if you were to ignore all the text, however — and the number and color labels (green 29, red 95, etc.) on the initial illustration seem to require a key to understand, though there isn't one. Many of the stats use good tenets of visual communication, such as sticking with typography if a number is too big to explicitly show with graphs or quantagrams. In all I'd give this a B.
