Infographic for small business explaining: What is professional indemnity insurance? Who needs professional indemnity insurance? What is a professional service? Many small businesses do not appreciate the need to purchase professional indemnity insurance, this infographic seeks to explain what small businesses should consider.
Get Indemnity is a digital insurance broker – having combined the efficiencies of technology with the knowledge of insurance professionals. https://getindemnity.co.uk/business-insurance/professional/what-infographic
Score from the experts at Killer Visual Strategies
Visual Communication - 10%
Design - 25%
Content/Script - 55%
Usability - 40%
This piece provides information about professional indemnity insurance and offers advice regarding which businesses need to obtain coverage. The content of this infographic is informative and free of errors. Due to its length and arrangement, however, it appears more like a brief article than an infographic. The lack of visual elements contributes to this. The only visual, a close-up photo of a document, doesn't meaningfully echo the subject. The layout also creates some confusion. The list of professional services begins at the top, but "Who Needs Professional Indemnity Insurance" is placed lower. This means the reader will have to scroll halfway down the infographic before they can understand the relevance of the list at the top. Although the choice of font and understated color palette give it a professional look and feel, this piece relies completely on text to communicate its message, which means it doesn't fully qualify as an infographic. We'd give this an F.