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What is a Blerd?

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Blerd is shorthand for black nerd. The term was created because blerds were not traditionally shown in the media and pop culture. Representation in nerd and geek culture matters so the term blerd was birthed and adopted by black nerds all over the globe.

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Blerd is shorthand for black nerd. The term was created because blerds were not traditionally shown in the media and pop culture. Representation in nerd and geek culture matters so the term blerd was birthed and adopted by black nerds all over the globe. https://www.blerd.com

Score from the experts at Killer Visual Strategies

Visual Communication - 50%
Design - 45%
Content - 70%
Usability - 50%

54%

Final Grade

This infographic explains the meaning of the term "blerd" (a person who identifies with nerd culture and African American culture). The content of this infographic is relevant to this subject, providing some history and different perspectives on the term (as well as some real-life examples). Unfortunately, this information is presented without a clear hierarchy to help the reader navigate through. Frequent changes in typography size make the information hard to read. The infographic has three small illustrations that are rendered in three mismatched styles. The strongest designed element is the logo placed at the top, from which the color palette takes its cues. Overall, text and visual elements are all scaled down so much that they blend together. We'll give this an F.

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