An infographic showing the effects of vaping vs smoking and the implications for product labelling. Source: https://www.handylabels.co.uk/vape-refill-labelling
Score from the experts at Killer Infographics
Visual Communication - 75%
Design - 70%
Content/Script - 40%
Usability - 45%
This infographic compares the ingredients and effects of vaping with the effects of smoking, including information about health outcomes, cost, and environmental effects. The visual elements of this infographic effectively communicate the subject, and the relative scale of visuals-to-text is in balance. The dichromatic color palette and use of figures give the infographic a calm, approachable aesthetic. The text of this infographic suggests that vaping is healthier than smoking, but the specific supporting data isn't organized for a clear comparison. Some of the statistics aren't clearly labelled as pertaining to either smoking or vaping, making it difficult for the reader to make a comparison. Errors in grammar and syntax also diminish the infographic's authority as a source of medical advice. In the section about chemicals, this infographic could make its point more effectively by listing the medical effects of each chemical, rather than listing its other uses. Overall, strong visuals aren't matched in quality by the accompanying text. We'd give this an F.