NetSearch Direct, a search engine marketing agency, created this infographic to explore the different challenges franchise businesses face with search engine marketing campaigns. The franchisor does not want to deter from brand standards, while the franchisee desires marketing creativity. Both the franchisor and franchisee need to find common ground on their digital marketing strategy for the success of the business. Check out this infographic to learn of the solution this marketing agency offers.
Score from the experts at Killer Infographics
Visual Communication - 65%
Design - 50%
Content/Script - 55%
Usability - 60%
This design is fairly chaotic, blending illustration styles and low-res images together with a lot of text. It comes across more like an article with illustrations than an infographic, unfortunately. While the section breaks do help with usability, the volume of text and the fact that there is no visual theme to indicate franchises as the subject matter makes this particularly difficult to parse.