Our infographic outlines some important facts about the dangers of radon and how to fix them if radon becomes a problem in your home or business.
Score from the experts at Killer Visual Strategies
Visual Communication - 60%
Design - 65%
Content - 65%
Usability - 65%
The primary color on this infographic is a smart choice, as for many people it has instinctive ties to radioactive warning signage. This means that while scrolling through the content about radon, the color visually reinforces the subject. That being said, while the use of spot illustrations throughout helps build visual presence, the majority of the info needs to be gained through reading the text. Reducing the paragraphs down to bullet points would allow the text-to-imagery ratio to balance better. We'd also love to see a clearer introduction and conclusion — the first and last sections of the content function as these, but since they're designed in the same way as the other sections, it all feels like body copy. Sources would also be helpful for users to verify the information they've seen. In all we'd give this a D.