The aim of this project is to highlight to SME’s and local digital marketer’s the importance of Google Local Search traffic and inquiries to your business. But, more importantly, the actionable steps you can take to optimize your website and Google My Business listing to take advantage of this important source of local traffic and inquiries.
The data is based on a biannual survey of local search digital marketing specialists in which they are asked their opinions on what the most important ranking factors are. Drawing on their extensive experience, the marketers then grade each of the main ranking factors until a total out of 100 is reached for the combined factors.
The survey has been running for many years and has proven to provide an accurate methodology for local businesses and marketers to follow in order to improve their local search traffic and inquiry numbers.
Designed by the www.everincreasingcircles.com/graphic-design-london/ team!
Score from the experts at Killer Visual StrategiesScore from the experts at Killer Visual Strategies
Visual Communication - 40%
Design - 60%
Content/Script - 65%
Usability - 65%
58%
Final Grade
This infographic presents an overview of a digital marketing survey's ranking factors results. The piece is well organized into eight distinct categories. Information is presented consistently, both in structure and in design. Each topic has a clear spot illustration that supports its point. However, many opportunities for visual communication are missed — that may be due to space occupied by design elements that doesn't seem to connect to communicating the associated points. The copy relies on bullet points and brief pieces of insight, which is a helpful structure. However, the additional explanations in sentence format could slow a reader down. Overall, consistency is a strength of this piece — it just needs a bit more visual precision to achieve its full impact. We'd give this an F.
