This graphic was done by freelance marketing consultant Elizabeth Kraus of BeInpulse for client DB Squared, a business financing company. Extrapolating from a CB Insights study on the top twenty reasons cited as the cause for business failure among more than 100 startups that failed, this infographic boils down the data into five main categories and offers tips entrepreneurs can use to avoid business failure. Original article at https://www.dbsquaredinc.com/top-reasons-businesses-fail-infographic/
Score from the experts at Killer Infographics
Visual Communication - 50%
Design - 75%
Content/Script - 70%
Usability - 70%
66%
Final Grade
The consistent color palette and style on this infographic make it engaging to look at. The palette really helps divide and organize the sections, as well. However, the visuals don't really speak to failing startups specifically, making it hard to visually identify the subject. Additionally most of the information is conveyed in text instead of visualizing the percentages, which is a major component of infographics. Overall I'd give this a D+.
