Your logo is often the first impression your clients have of your brand. An effective logo will anchor your company’s brand identity in the mind of your customer and create a positive association with your message and product(s). These tips by the graphic design software team at CorelDRAW will help you build a logo that is distinctive, practical, scalable, and appropriate for your audience.
Score from the experts at Killer Infographics
Visual Communication - 65%
Design - 65%
Content/Script - 75%
Usability - 75%
70%
Final Grade
This infographic describes what it takes to design and implement an effective company logo. The design is clean to help the logos stand out, but the examples and their descriptors don't always seem to be intuitive. For example, the 2 Burger King logos imply that BK isn't successful in differentiating itself, but since there are no other competitor logos in the box it's unclear why the author feels those logos aren't "different." There also seem to be several copy alignment issues throughout the design, which is distracting for the viewer. Also, be careful with use of color — in this context the green seems to imply positive and the black neutral or negative, but it becomes clear after a couple of sections that the colors are used purely for aesthetic reasons rather than enhancing the visual communication of the infographic. However, it is great to see a variety of logos and what they may or may not be doing effectively. In all we'd give this a C.
