The Vicious Cycle of a Traveler with Back Pain
This infographic was designed by Vicki of RateHotelBeds.com to illustrate the cycle that a traveler with back pain can go through when they cannot find a hotel with a bed that is suitable for them. Our website’s goal is to break this cycle by sharing the collective wisdom around the world on hotel beds.
Visual Communication - 65%
Design - 65%
Content/Script - 45%
Usability - 60%
This infographic shows how someone with back pain might experience travel when sleeping in an unfamiliar and uncomfortable bed. It uses icons to explain the cycle at first, which is fairly effective at showing the cycle without words. The plane and palm tree images seem to be in a different illustration style from the other icons, which is visually distracting. The colors used on the icons are different from the colors in the descriptions of each icon, too. The content also begins and ends with the journey; there's no resolution or CTA, so it's difficult to tell the goal of the infographic. In all we'd give this an F.