While the basics of starting a restaurant business today have hardly changed, the restaurant marketing game has indeed become more dynamic than ever. Furthermore, barriers to starting a restaurant today are minimal. Whether it’s traditional or digital media, paid or inbound tactics, restaurants can no longer afford to kick it old school. With the myriad of marketing tactics available, crafting the right marketing strategy for restaurants can be overwhelming.
To help restaurateurs refocus their efforts towards a comprehensive marketing strategy for their diners, the team at Oddle (https://oddle.me) came up with this great infographic on finding the Sweet Spot of Experience! Restaurants may not be able to find the right marketing mix just yet, but this infographic will certainly help.
Score from the experts at Killer Infographics
Visual Communication - 50%
Design - 60%
Content/Script - 65%
Usability - 80%
This infographic provides resources for becoming a better restaurant marketer. In terms of visual communication, the data-visualization in this piece is ineffective, as it uses abstract representations to convey different percentages and amounts. When attempting to represent data, make sure that you root your data in graphs or charts, not illustrations. With no point of reference, it's difficult to really comprehend the impact of the numbers. The design style is unified, and there are clear section headers and which makes skimming through the infographic to find the most pertinent information very easy. Additionally, there are copy errors throughout the infographic, and there are many places where copy could be reduced in order to streamline your messaging. As this infographic currently stands, we'd give this a D.