QR codes are not a novelty. And although QR codes are seen everywhere from marketing materials to resumes and receipts, most people still don’t have an idea of how a QR code works and how it can benefit their business. This infographic explains the basics of QR Code Marketing.
QR Code Marketing
QR codes can be used in any industry. Technology is never meant to replace traditional marketing methods such as print and advertising, but instead, technology is meant to complement it. QR codes are 2D barcodes that are meant to be scanned through a smartphone. For iPhone users using at least an iOS 11 version, the camera has built-in QR code scanning capability. For android devices, dozens of QR code scanners are available to download in the play stores.
Choosing a QR Code Generator
Traditional black and white QR codes are downright boring. Most people don’t even know what do with such patterns and squares. In choosing the best qr code generator for your business, make sure to choose one with:
- A lot of features and use cases
- Data tracking features
- Excellent documentation and customer support
Score from the experts at Killer Visual Strategies
Visual Communication - 35%
Design - 25%
Content/Script - 50%
Usability - 30%
35%
Final Grade
This infographic shares information about different types of QR codes and their uses, as well as tips for increasing scan engagement with QR codes. This infographic's content is relevant to the main subject, although some errors in punctuation and other inconsistencies undermine its credibility. The layout of the text is uneven and seems disorganized, particularly in the first section. The visual elements of this infographic are not strong enough to balance the text. In the first section, they're too small to gain much attention. In the second section, the illustrations are mismatched, and don't follow any consistent style. Sections 3 and 4 don't contain any visuals. Overall, this infographic does provide quite a bit of information, but it suffers from textual errors, and the visual elements add to the confusion. We'd give this an F.
