The ultimate guide to pearl grading

This infographic details grading scales for four pearl types: Tahitian South Sea, White and Golden South Sea, Japanese Akoya, and Freshwater. Upon first glance, this infographic reads like a training manual on how to grade pearls. Though all the text is helpful to someone interested in pearl grading, there is more than enough information here to span multiple infographics, and condensing all four pearl grades into one infographic creates an overwhelming reading experience. For an infographic, there is too much text here. In fact, this piece is not an infographic; rather, it is an article with some photography. Within the text, there are multiple spelling and grammar errors which affect the legibility of your messaging. Moreover, the strongest connections to visual communication in this piece are the paragraphs describing the pearls and the corresponding images. There is no clear introduction into the information, or a reference point for understanding the large tables. Once the viewer understands how to navigate the piece, the reading experience is less confusing. But, the hallmark of visual communication is to understand as much of the meaning as possible by simply looking at the infographic. To effectively communicate in age in which the average human attention span is 8 seconds, companies must focus on minimal text and engrossing visuals in their promotional materials. We'd give this an F.