Are you ready for Giving Tuesday? Discover how to craft a campaign for this international day of giving to reach more supporters and boost your nonprofit’s end-of-the-year fundraising efforts.
Score from the experts at Killer Infographics
Visual Communication - 75%
Design - 80%
Content/Script - 85%
Usability - 85%
This infographic assesses the impact of Giving Tuesday, using graphs, icons, a map, and more to show the content. The raised states on the map are intended to highlight the states that gave the most, but with the large number of layers the viewer may expect that each state has a different height equivalent to their amount of giving. A different way of highlighting each state might help resolve this. Similarly, the stat "1 in 4 people still donated offline" is represented with 8 symbols which means the viewer has to do a little math to correlate the stat with the imagery — illustrating 1 in 4 would be more straightforward. However, in all the infographic is pretty successful at communicating its message through imagery and being concise but thorough. In all we'd give this a B!