Super Bowl commercials have always been intriguing. We can’t help but wonder how companies pulled off those ideas. How long did they prepare it? How much did they pay for the actors? How much did it cost them? And the most intriguing question: was it worth the expense?
According to a Carnegie Mellon University Professor Michael D. Smith, Super Bowl is one of the last remaining ways to reach a mass audience. No doubt business titans would do everything to earn a commercial spot. CNN media reported an average of 111.9 million TV viewers during Super Bowl 50. And that doesn’t count the actual number of live audience.
Ad Age data reveals a total of $4.5 billion ($5.9 billion, adjusted for inflation) spent on Super Bowl commercials in its first 50 years. Yes, a lot of money! Check this infographic presented by Team Sports. It highlights Super Bowl’s super ad spending throughout the years.
Score from the experts at Killer Infographics
Visual Communication - 15%
Design - 35%
Content/Script - 65%
Usability - 70%
46%
Final Grade
This infographic offers some facts and figures about Super Bowl ad spending. First, some positives: the content is short and to the point, which is ideal for this kind of infographic. The layout is clean and consistent, too, which makes the information easier to navigate. However, it could use some work when it comes to design and visual communication. The icons used throughout don't really do much to help convey the material, and the numbers aren't visualized at all. And the mix of design styles and photography ultimately create a messy aesthetic. As is, we'd give this infographic an F.
