Alair Homes is a custom home building franchise throughout Canada and the US who wanted to highlight data on the future of home development. The smart home trend has been sweeping the country as of late, with more and more homeowners choosing to automate various aspects of their homes, including lighting, security, entertainment and climate control.
Score from the experts at Killer Infographics
Visual Communication - 55%
Design - 55%
Content/Script - 60%
Usability - 65%
59%
Final Grade
The majority of the information here is in the text; however, there are a few visuals which help to guide the infographic. These visuals, unfortunately, lack quality visual communication. For example, the data-visualization runs counter-clockwise, and this creates a distracting viewing experience for your audience. In terms of design, there are areas which make reading the infographic difficult. For example, the green text on the white background is hard to see and disrupts the experience of reading. Additionally, cutting back on text and finding creative ways to illustrate your story could greatly benefit your message, and actually make it more accessible. When creating an infographic, you want the visuals to tell the story, and have the text complement the visuals, not the other way around. Because of this, we'd give this an F.
