The Road to Interactive Signage – A Quick History
Interactive signage adds interactivity to traditional digital signage (TDS), a unilateral broadcasting system that sends time-orchestrated content regardless of whether or not viewers are paying attention. But what exactly is Interactive digital signage and how did it evolve? This infographic explores the meaning of interactive digital signage when compared with interactive systems, focusing on the quick history of driving forces behind the paradigm shift: technology and software.
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Visual Communication - 70%
Design - 60%
Content/Script - 80%
Usability - 75%
This infographic offers a chronological review of interactive displays. A clear vertical structure and icons associated with certain points begin to develop the visual communication, which is amplified in the icon-rich final section. The icons in that area are fairly consistent, which helps to develop the piece's aesthetic — though early visuals feature differing (and possibly distracting) styles. The color palette is carried through the piece effectively. Copy is limited, helping the reader move through the elements quickly; the limited use of complete sentences is an effective choice for this medium and could be pursued even more. Overall, this infographic gets to the point effectively and could just benefit from a bit more visual consistency. We'd give this a C.