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The rise of the smartphone

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The rise f the smartphone highlights the growing trends of ‘mobile-first’ in the digital marketing space, signalling that marketers should be mindful of mobile as a primary lever for customer acquisition and retention in 2020.

The rise f the smartphone highlights the growing trends of 'mobile-first' in the digital marketing space, signalling that marketers should be mindful of mobile as a primary lever for customer acquisition and retention in 2020.

Score from the experts at Killer Visual Strategies

Visual Communication - 50%
Design - 70%
Content/Script - 60%
Usability - 65%

61%

Final Grade

This infographic offers an overview of smartphone use in Australia. It is organized into clear sections, and the piece is full of statistics. The data is represented visually, through some of the approaches are a bit misleading. The content is clear and focused on points. While it doesn't build in context, the streamlined approach is an effective tactic. A few inconsistencies in punctuation are present across the piece. The design style and aesthetic are applied consistently and create an engaging tone for the piece. Overall, there's some helpful information in this infographic — it just needs a bit more visual clarity. We'd give this a D.

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