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The Psychology of Shopping

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Use your swing tags to get into the subconscious of your customers and get that little bit extra leverage over your competitors. This infographic shows how many of our decisions are taken by the subconscious part of the brain partly because their simply isn’t time to mull over every choice we come across. This is where clever marketing comes in. Find out more at https://www.handytags.co.uk/blog/infographic-swing-tags-and-the-psychology-of-selling.html

Use your swing tags to get into the subconscious of your customers and get that little bit extra leverage over your competitors. This infographic shows how many of our decisions are taken by the subconscious part of the brain partly because their simply isn't time to mull over every choice we come across. This is where clever marketing comes in. Find out more at https://www.handytags.co.uk/blog/infographic-swing-tags-and-the-psychology-of-selling.html

Score from the experts at Killer Infographics

Visual Communication - 80%
Design - 80%
Content/Script - 65%
Usability - 75%

75%

Final Grade

The color palette and illustration style for this design are highly consistent throughout, which creates a great aesthetic for the viewer. Plenty of shopping-related visuals are used as well, which enables skimming. There is a fair amount of text on the design — more than the ideal amount — which does mean many viewers are likely skimming the information. However, hierarchical typography aids this as well, by highlighting numbers and stats within the copy. Having an introduction and conclusion, while reducing text throughout the design, would improve the overall narrative. In all we'd give this a C+.

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