The Problem of Plastic Pollution
Plastic pollution is a big problem – for animals, for the environment, for the economy. In order to fight the damage that plastic does to our world – and our island – we need to work together to make our surroundings cleaner! During Red Funnel’s annual beach clean, volunteers work together to remove as much plastic and litter as possible from the spectacular coastline and river estuaries of the Isle of Wight. Find out more at https://www.redfunnel.co.uk/en/fight-plastic-pollution
Visual Communication - 55%
Design - 75%
Content/Script - 60%
Usability - 65%
This infographic presents an overview of the state of pollution on UK beaches, particularly the Isle of Wight. The piece is full of data and helpful information. The mostly consistent design style paired with the cohesive color palette help to develop the visual story. However, missed opportunities for data visualization bury some key sources. Part of that may be due to the content's structure. The copy relies a bit too heavily on sentences, which places a burden on the reading experience. On the other hand, clear headlines and organization — as well as sources — do support direct movement through the piece. Overall, there's some helpful information here, but it feels just a bit too weighed down to maintain an effortless visual experience. We'd give this a D.