The Mature View: An insight into the viewing habits of the over 60s
This research (https://www.ageukmobility.co.uk/mobility-news/article/the-mature-view-an-insight-into-the-viewing-habits-of-the-over-60s) was conducted to delve deeper into the viewing habits of the over 60s. More than 500 over 60s were asked a series of questions about their favourite TV shows, streaming services and what makes them turn off their televisions.
Visual Communication - 70%
Design - 95%
Content/Script - 95%
Usability - 90%
This infographic submission shares the results of a survey conducted on the viewing habits of adults 60 and older. The overall look and feel is very consistent. Their is a clearly defined style complete with color palette and illustration direction that’s carried throughout the post. The copy direction is very straightforward by simply listing the question and the subsequent results. For survey results, that is a completely legitimate approach. As far as visualizing the data goes, this infographic falls a bit short. There are no charts or graphs despite there being percentages that are prime for data visualization. The illustrations in each are nice, but they don’t necessarily visually tell the story of the data. Overall, we give this a B.