Google has confirmed that the much-awaited Penguin 4.0 update is now part of its core algorithm. Unsure what that means for your SEO? Take a look at our Star Wars-themed infographic created by Digitrio which gives an in-depth explanation of the various updates and proven techniques to make the most of your SEO. May the force be with you.
Score from the experts at Killer Infographics
Visual Communication - 60%
Design - 60%
Content/Script - 45%
Usability - 60%
This infographic breaks down the essentials of Google's new Penguin 4.0 update with a fun Star Wars theme. For someone interested Google's search algorithm compliance, this infographic is extremely helpful. Certain elements, however, could be improved. For example, there are instances in which abiding by the theme ultimately fails the design and visual communication. In addition, there are occurrences where data visualization and simple iconography would strengthen the overall message, not illustrations. This is not to say that the illustrations are not fun, but more emphasis on specific, content-based, idea-driven visuals instead of text would help to convey the information. While helpful, the script is full of errors that distract from the message. Despite the infographic's weaknesses, there are tangible steps a designer and proofreader could take in order to improve the communication. Nevertheless, we'd give this an F.