This infographic was designed by Solution Loans to summarise an article they wrote about the characters from the Avengers and how suitable they might be for a loan (someone who has to pay it back if you don’t).
The article can be read in full here and contains some quotes from some of the writers/artists of the characters from the comic books, but it is over 8000 words in length and so can be difficult to digest so the infographic was created to show a summary of the scores and then show the winner.
Score from the experts at Killer Visual Strategies
Visual Communication - 40%
Design - 60%
Content - 70%
Usability - 70%
This infographic examines how well common superheros would fare as guarantors. The superhero imagery (with license information shared at the bottom of the image and on the site linked in the description) communicates that side of the topic, but there are no visual indicators to convey the guarantor detail. If all the text were removed, a viewer would assume this design was ranking more traditional superhero factors like speed and strength. Strong infographic designs use visuals to tell the fully story. One suggestion in this area would be to use icons for the grading criteria (credit rating etc.) to visually indicate what's being graded. The order of the superheros also seems to be at random, versus in ranking order or alphabetical order. In all we'd give this a D.