Companies are constantly looking for opportunities to beat their competition. One proven path to success, enhance the customer experience.
What is customer experience and why does it matter? This question is becoming more and more relevant as customers have more choices and power in the marketplace. Seventy-two percent of people will share a positive experience with 6 or more people. Thirteen percent of people will share a bad experience with 15 or more people. Stats like these are critical to understand the role customer experience plays in the success of our organization. This infographic provides 20 statistics from an article by Vala Afshar on the Huffington post that cites research from Esteban Kolsky, a top cx researcher. Unicom, a live answering service, took the stats from the original post to create this infographic.
Score from the experts at Killer Infographics
Visual Communication - 65%
Design - 60%
Content/Script - 70%
Usability - 65%
65%
Final Grade
This infographic boasts 20 stats on customer experience. The visuals vary between data visualization and icons; some of the icons work really well to communicate more about the stat, while others are less successful. While the copy is brief the grammar of many of the stats is a little off, so it takes a couple of read-throughs to make sure the message is clear. The organization of the stats is a bit haphazard so it's hard to navigate and prioritize; additionally the source is a secondary or tertiary source (an article that is a compilation of stats), so they may not all be verified. In all we'd give this a D.
