To get a better understanding of how people settle into their new lives in a different country, Aetna International, a leading provider of international healthcare, conducted an in-depth survey of 400 expats to better understand the likes, wants and needs of the global expat population.
The infographic focuses on favourite sports, teams and sports personalities to explore the role sport plays in expat’s lives and what this says about their new community and identity.
Score from the experts at Killer Infographics
Visual Communication - 50%
Design - 60%
Content/Script - 80%
Usability - 65%
64%
Final Grade
This infographic offers fun facts on expats' interest in sports and how that sometimes relates to where they live. The design is primarily based on simple, clean iconography and data visualization, with a small amount of animation throughout that is a bit inconsistent—as, for instance, in the case of the icons under "A worldwide attraction," only two of which are animated. The infographic itself is a bit pixelated, so we'd suggest uploading a larger file size as you disseminate it through various outlets. Overall design and color palette is consistent, though the visuals don't clearly communicate the fact that the infographic is about expats rather than just about sports. The data visualization isn't always accurate, as in the case of the three bar charts being compared under "Livin' in America." However, the infographic certainly offers up some interesting facts. Overall, we'd give this a D.
