This post is a sponsored post. All views expressed here represent the perspectives of the poster. Killer Visual Strategies believes in the power of custom visual content to tell unique stories to the audiences that matter and does not endorse or affiliate with there services or products referenced here.
An infographic visually represents information or data. It is an information graphic, or a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic. Marketers utilize infographics to build brand awareness and boost engagement.
Benefits of Using Infographics in Your Marketing
There are a number of beneficial outcomes of using infographics to convey a message or create awareness. For brands, this type of medium can say so much more than just an ordinary post or picture. Below are just a few of the general benefits of using infographics in your business’ marketing strategy.
- Infographics are an effective medium for learning and retaining information
- Infographics appeal to people with different preferences and expand your overall reach
- Infographic marketing provides new ways to repurpose your old content and keep your blog updated continuously
- Infographics are something visual and interesting you can share with your social media followers
- Authority sites realize the benefits of infographics, so you can build high-quality backlinks and strengthen your domain authority
- Infographics can improve site traffic by 12%
What Type of Information Works Best in an Infographic?
Infographics are designed for content that can be summarized into bite-size pieces or illustrated with charts, graphs, etc.. The visual nature of infographics help comprehension of big ideas.
Statistics and Data
Present original findings from research or surveys or reliable statistics and data as an infographic. No one enjoys reading long-winded studies, present the data in an appealing way.
‘How-to’ content related to your products or services can be placed in a bite-sized guide to help your readers learn how to do something.
Product or Service Comparisons
Compile information such as the pros, cons, pricing, etc., of different offerings within your catalog and turn it into an infographic. For example, if you’re catering to businesses looking to make the switch from brick and mortar to eCommerce you could highlight all of the benefits.
Interesting Industry or Product Facts.
Put together interesting facts relevant to your product, service, or industry and turn them into an easily digestible infographic.
Top 3 Infographic building tools
Infographics look more challenging to create than they actually are. With the right tools, you can build your custom infographics. Custom infographics will help drive more traffic to your website because other people will use your Infographic to enhance their content. As a result, you will build backlinks that will improve your SEO. There are a lot of infographic building tools out there, but here are three of the best.
Pitkochart is a free platform that makes it easy to create custom infographics without any design experience. You can choose colors for each portion of your infographic, or you can choose preset color schemes. Their library of more than 1,000 icons is free to use. Once your infographic on Pitkochart is created, they help name your image so it is SEO optimized. You can then share it directly from the platform.
Easel.ly is the place to start to build an infographic. Just select the template you want and plug in the information. It’s free to use Easel.ly, unless you want one of their over 500 premium templates, and then you pay a fee. Easel.ly’s website contains an easy to follow guide on how to create content. They provide a live customer service chat option in case you have questions or run into any problems with the platform.
Visme.co platform specializes in all kinds of visual content, including infographics. Visme.co is not a free program. It costs $25/month for a single-use yearly membership. Visme.co offers more than 20 charts and tables from which to choose. All of the templates have customizable fonts, or you can upload your fonts. You can add video, audio files, motion features, or popups to your infographic.
They give you the option to embed polls, surveys, and maps. Their analytical tools allow you to track how well your infographic is performing once it is published.
Infographic Tips and Tricks
1. Focus on answering a few key questions about a specific topic visually
Your choice of topic plays a critical role in whether or not your infographic is a success. Ideally, you should avoid choosing a broad general topic, or you’ll find yourself struggling to narrow down on what information to include. Determine the essential points you want your reader to know about your topic and focus on those.
More information is not always better. This is especially true when you have limited space and graphics. Choose your content wisely.
2. Follow a logical step-by-step process to present information in a way that makes sense
Whatever design you plan to use should follow a short, logical step-by-step process so people can internalize the information in a way that makes sense. Viewers should not have to guess which order your points go in or figure out how they relate.
Make the title and subheaders short and very descriptive. Use a list-based format, or chronologically order your information, number the information, or begin with the more general information and end with the more complex. Group relevant data points together.
3. The goal is to deliver valuable information, so it needs to be readable and easy to process
Look for opportunities to insert icons or charts to communicate information. Two design elements that can make or break your infographic design are color scheme and font.
- Color Scheme – Don’t visually overload your infographic with only the colors of your brand, as it can detract from readability. Make effective use of white space to separate points, graphical elements, and sections. Choose colors that complement one another.
- Font – Avoid difficult to read elaborate fonts. Use a simple font that gives a professional look to your infographic. Your font choice should also tie-in with your brand image as well as the topic theme–whether it’s fun, bold, sleek, or professional.
Brand colors and fonts combined with your brand logo help brand your infographic, which allows you to gain links and visibility on sites other than your web domain.
Any marketer with a product or service to promote can likely accomplish more with the help of an infographic.
This post is a sponsored post. All views expressed here represent the perspectives of the poster. Killer Visual Strategies believes in the power of custom visual content to tell unique stories to the audiences that matter and does not endorse or affiliate with there services or products referenced here.1