For the first time ever WeChat surpassed 1 billion users in 2018. While WeChat was big before, this definitely made the world take notice. Thousands of overseas businesses have been struggling to get started with WeChat marketing and struggling even harder to succeed at it.
Well, Dragon Social is here to help. We’ve compiled the latest data we could find from a variety of different sources into the infographic below. It includes data from Tencent’s own latest data report as well as several prominent internet research institutions in China like Jiguang, China Internet Watch, Youzan, and Newrank. Without further ado, check it out below!
For further analysis you can check out our post on our website at https://www.dragonsocial.net/blog/wechat-behavior-infographic/
Score from the experts at Killer Infographics
Visual Communication - 75%
Design - 65%
Content/Script - 70%
Usability - 60%
This infographic provides an array of statistics about the social media platform WeChat, including user behavior, age breakdowns, and e-commerce trends. Despite a few spelling errors, the content of this infographic includes relevant data, and packs in data visualizations where possible. Some elements of the content, however, give off ambiguous information. in the section "Generational WeChat Behavior," for example, it's unclear if the section "70s" is about people in their 70s, or people born in the 70s. Overall, this infographic displays a lot of information in small print, and the design doesn't create a clear reading path for the viewer. As a result, this infographic creates a somewhat overwhelming first impression. Simple icons and a monochromatic palette contribute some necessary visual consistency, but more prominent labels for each section could help to guide the viewer away from confusion. Overall, we'd give this a D.