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Smoking vs. the e-Cigarette

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Vaping Statstics Compared with Smoking

Vaping Statstics Compared with Smoking

Score from the experts at Killer Visual Strategies

Visual Communication - 60%
Design - 60%
Content - 80%
Usability - 65%

66%

Final Grade

This infographic has some good qualities of successful visual communication, such as data visualization and iconography. However, the data visualization isn't always particularly effective (such as charts where several of the comparative pieces of data aren't visible to the eye). And much of the design and information is contained in paragraphs. Most of the body copy is a pretty small size even when viewing the infographic at 100%, which compounds the difficulty in getting the information quickly. That being said, the source list looks credible overall which helps viewers investigate the data on their own. In all we'd give this a D.

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