When you talk about a resort city in Cambodia, Siem Reap comes to mind. Nicknamed “Temple Town”, the city is the capital of the Siem Reap province, boasting of a rich culture, amazing architectural masterpieces, and unmatched splendour. As gateway to the Angkor region, Siem Reap has become one of the greatest and most popular tourist attractions in the whole of Asia.
Score from the experts at Killer Infographics
Visual Communication - 60%
Design - 55%
Content/Script - 65%
Usability - 60%
60%
Final Grade
An attractive, consistent color scheme immediately draws the viewer's eye to this infographic, which outlines all the basic information you need to know to have a successful, magical stay in Siem Reap, Cambodia. It can be difficult to fit this much data into an infographic that seems to be also optimized to print on a single page. It may have been a better idea, in the end, to include less information, focusing only on the absolute necessities, because with this much text, the infographic feels more like a reading assignment than a visual expression of its message. The best visual communication lets the viewer know exactly what a piece is about without reading a word — and this infographic unfortunately fails to do so. A header illustration combined with more custom icons would have improved the overall design of the piece and given it a more specific sense of place and topic. When it comes to overall design, a number of different fonts seem to clash; it's always better to have a maximum of three complementary fonts in a single graphic. And finally, when it comes to content, some typos and design choices (such as the confusing inclusion of two phone numbers for three different kinds of emergency services) reduce the overall usability of the infographic. Overall, we'd give this an F.
