Point2 Homes surveyed over 29,000 people across 9 different target countries (U.S., Canada, the U.K., France, Germany, Spain, Mexico, Brazil and Australia) on their housing realities and what they consider to be a good-size home. Here are the key findings:
– Americans enjoy the second-largest homes among surveyed countries, second only to Australians; home sizes among U.S. respondents are 30% bigger than what European respondents have;
– The U.S. dominates space per person: American respondents enjoy 45% more personal space than the Brits or the French, and 70% more space than the Spaniards;
– Though homes in America are bigger than ever, US respondents still want more space—but how many can actually afford it? High prices are pushing homeownership out of reach in cities like San Francisco and Los Angeles.
– Our survey was made in Google Surveys, and was accessible to visitors on Point2 Homes and other real estate websites in the 9 surveyed countries, as an optional pop-up.
– Answers were tallied and analyzed in-house.
Score from the experts at Killer Infographics
Visual Communication - 40%
Design - 65%
Content/Script - 70%
Usability - 75%
The survey results in this infographic show what homeowners around the world think makes an ideal house. The focus seems to be on US homeowners since their results are highlighted in red, but the title and intro sentence don't really point to that, which makes the highlighting confusing — it looks more like those are the most popular answers, but that's not the case. In addition almost none of the information is visualized, so reading is required. More imagery of homes would help to reinforce the theme, since it's only shown in the header right now. In all we'd give this a D.