If you’re selling things online, you probably understand how online retail sites work. We’re talking about eBay, Amazon, or Sears (yes, there is a lot of them). But let’s focus more on Amazon, which is currently the top trusted e-commerce site these days. Are you on Amazon? What are you selling there? Did you notice the advantages? What about the downside?
1. Wider reach of customers. Amazon has currently more than 164 million active customer accounts. This ensures that every time you sell something on Amazon, your product will likely be seen by these millions of active customers. And when they found your product valuable and useful, they will likely tell their friends, too. That’s a chain reaction.
2. Credibility. Because of Amazon’s high customer satisfaction requirements, people flock to it. So if you want to sell on Amazon, you should have a very high customer satisfaction rating to keep up.
1. Amazon may own your customers. You may be successful selling your products, but you’re less likely to build relationship with your customers. Amazon keeps the data from the transactions that your customers made. Hence, they’re the ones who can build customer relationship.
2. Amazon may start competing with you. If your product sell well, Amazon will likely start buying your items and sell them as their own. Now, you’re competing with the giant.