Ever since the stock market became a prominent part of the financial world, investors have wondered how presidential elections impact stock market performance. The answer is – it depends.
Specifically, it depends on a number of factors, ranging from the political party of the incumbent to whether the current president is in his first or second term. The state of the economy in the year of the election also plays a key role in how election results affect stock market performance. Plus, the increased uncertainty surrounding the election tends to affect investors and the stock market as a whole.
Score from the experts at Killer Infographics
Visual Communication - 80%
Design - 80%
Content/Script - 80%
Usability - 80%
Using familiar stock market imagery (bulls and bears, line graphs, green and red triangles for rising and falling stocks) and political imagery (donkeys and elephants) is a good tactic for this infographic to visually communicate its subject. It's easy to see at a glance which years were positive or negative because of the intuitive use of color; including photos of presidents alongside their election years also helps to ground the viewer in the time period. We'd recommend shifting the company logo to the very bottom of the infographic — this more traditional placement allows the viewer to engage with your content without worrying at first glance that they might be entering into a sales pitch, or even information that is tailored to a company's tastes. Also, be sure to have a concluding statement, whether it's a summary or call-to-action — ending abruptly on the last data set leaves the viewer hanging. It's also very important to include sources so viewers know how to fact-check your information. In all we'd give this a B.