This infographic shows the survey results from the PR News Pro/Nasdaq Survey: Influencers Abound, But Brands Still Need Help Managing Them. Nasdaq Corporate Solutions and PR News surveyed over 400 Public Relations and marketing professionals to better understand how they are finding the best influencers to collaborate with and the measurement challenges they face in tracking the success of their influencer based campaigns.
Many communications professionals are looking to influencers to build brand awareness, advocate for products and amplify content. But building strong, meaningful influencer relationships and measuring success can be challenging. The survey results in this infographic help shed some light on the nature of these relationships and how PR professionals measure the results of their influencer campaigns. The infographic summarizes the survey results in a nice visual graphic which makes it easier to consume, understand and memorize. PR professionals are encouraged to draw their own insights from the results of this survey.
Source: PR News/Nasdaq Influencer Marketing and Measurement Survey
Score from the experts at Killer Infographics
Visual Communication - 65%
Design - 70%
Content/Script - 80%
Usability - 75%
This infographic presents the results of a survey about influencer marketing. The presentation is clean and clear, and each section is color coded and accompanied by a related icon. The color palette and design style are consistent throughout, as is the type treatment. While the icons do some helpful work to communicate the subject at hand, there are some missed opportunities for data visualization in the survey results. The copy is brief (after a lengthy introduction), and the consistent structures are very helpful to keep a reader moving through the information. Overall, there's some helpful information here presented in an effective way; the piece just needs a bit more visual communication. We'd give this a C.