Outsource SEO or Keep In-House?

The clear section breaks in the layout make navigating the information pretty streamlined. However, the infographic is overloaded with text, making the viewer just want to skim to the next icon or photo. It's tough to glean the meaning of each point just from the icons, so much of the information is missed in this way. Additionally, the icons vary greatly between stroke width and even style, forming an inconsistent aesthetic that can be distracting. In all we'd give this a D.