Nutraceuticals are a leading global industry. Whether the supplement is used for increased immunity, energy/mental focus, digestive tracts, or suppressing a cold or the flu, the general public is bombarded by these products. Although nutraceuticals are such a main stay in the general market, the industry itself is flagged as high risk. This means that banks are hesitant to lend money to new members of this market. When banks won’t provide, Bankcard Brokers is here for all high risk industry members.
Score from the experts at Killer Infographics
Visual Communication - 80%
Design - 85%
Content/Script - 85%
Usability - 80%
83%
Final Grade
A theme of nature/food and medicinal imagery reinforces the infographic subject throughout. The hexagon/honeycomb pattern throughout is interesting, and seems to beg for a direct tie-in to the copy (are beeswax or honey nutraceuticals too, or is this more in reference to chemical compounds?). It does make some of the sections feel a little busy. There are a few spots that get a little text-heavy, but the strong presence of icons throughout helps to reduce that impact a bit. In all we'd give this a B!
