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This infographic comes to us from Deals.com and covers data related to a survey that they did, which finds that the rich are more likely to use online coupons than any other group. As the infographic states,
The proof is in the pudding (and data) that there’s no stigma in seeking out deals. In fact, the SMART, RICH (making between 100-200K a year), SOCIALLY RESPONSIBLE, EXTROVERTED, and IMAGINATIVE are leading the bandwagon of using online coupons.
The infographic begins by showing who is more likely to use online coupons. This includes those who are college educated, women, Northeasterners, Liberatarians, affluent mothers, and housholds with incomes over $100K. The infographic concludes by showing where these people are more interested in getting coupons, and this includes home & garden, finance, and shopping.
Overall, the infographic has some interesting information, but not a lot of it. It’s a pretty short infographic that just covers one main data point. It would be nice to get further information about how the coupons are used, specific venues for these coupons (online vs. offline for instance), and how businesses benefit from coupons.0