NEW Infographic: Why did my marketing campaign fail?
This free infographic by Marcom Exchange (www.marcomexchange.com) provides some common marketing mistakes, along with ideas for fixing those problems and setting up your next campaign for success.
Infographic authored by Marcom Exchange
, a team of independent marketing professionals. To view the original post, click here
Visual Communication - 70%
Design - 65%
Content/Script - 60%
Usability - 70%
This infographic offers some reasons for a failed marketing campaign. Each point, presented on a vertical axis, features an icon that advances the goals of its associated point. The bulk of these icons have a consistent illustration style; however, the ones that have a different style stick out. As the reasons for that emphasis isn't evident, it's not clear what impact a reader should have. Each point begins with a clear headline — a helpful tool for infographics and viewers. However, the body copy is too lengthy for a reader to consume quickly, lessening the overall impact of the piece. Overall, this infographic has a strong foundation. With a bit more brevity and consistency, it can achieve an even greater impact. We'd give this a D.