This free infographic by Marcom Exchange (www.marcomexchange.com) provides some common marketing mistakes, along with ideas for fixing those problems and setting up your next campaign for success.
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Infographic authored by Marcom Exchange, a team of independent marketing professionals. To view the original post, click here.Score from the experts at Killer Infographics
Visual Communication - 70%
Design - 65%
Content/Script - 60%
Usability - 70%
66%
Final Grade
This infographic offers some reasons for a failed marketing campaign. Each point, presented on a vertical axis, features an icon that advances the goals of its associated point. The bulk of these icons have a consistent illustration style; however, the ones that have a different style stick out. As the reasons for that emphasis isn't evident, it's not clear what impact a reader should have. Each point begins with a clear headline — a helpful tool for infographics and viewers. However, the body copy is too lengthy for a reader to consume quickly, lessening the overall impact of the piece. Overall, this infographic has a strong foundation. With a bit more brevity and consistency, it can achieve an even greater impact. We'd give this a D.
