I decided I wanted a new kind of content on my blog and teamed up with a local freelance graphic designer Eliot. She did a great job. I wanted to highlight to potential clients my holistic approach to search that is becoming more important in 2018.
Score from the experts at Killer Infographics
Visual Communication - 45%
Design - 70%
Content/Script - 55%
Usability - 70%
60%
Final Grade
This infographic offers up six resolutions that every search marketer should keep in mind in 2018. The colors are bright and the design style as a whole is attractive and engaging. However, one measure of effective visual communication is whether you can look at a design and tell what the infographic is about without reading a word, and this infographic falls short in that test. Meanwhile, there is no data visualization, and the content is presented in full sentences, making the infographic more of a reading assignment than a piece of visual communication. The fact that the reader has to spend more time reading it, coupled with the lack of data visualization, makes the infographic less useful than it might have been for readers. Overall, we'd give this infographic a D.
