Verisure Smart Alarms polled 516 victims to uncover unique insights into home burglaries. They discovered more about how thieves work and what thieves steal, also looking into whether the victims were at home during the burglary, how quickly thieves act and at what time break-ins are most likely to happen.
Score from the experts at Killer Infographics
Visual Communication - 65%
Design - 65%
Content/Script - 70%
Usability - 80%
This infographic summarizes Verisure's findings on home burglaries. As a piece of visual communication, the infographic functions well. There is a large margin for improvement, however. For instance, the section titles do not follow a consistent format. Either make them all questions or all statements. Speaking more on the text, the fonts are bolded in an effective way. However, there are a few copy errors which create an awkward reading experience. In terms of design, the house shape feels too cutesy. Focus on a more professional image when talking about a serious topic for homeowners. As a security company, readers want to see that you take these topics seriously, not lightly. Nonetheless, while there appears to be a defined color scheme, the illustration styles are incongruent. The detailed characters clash with the more simple art styles. Make sure that you are being consistent with not only your color scheme, but also with your designs as well. Finally, a stronger call-to-action would greatly benefit your brand. If the aim of this piece is to motivate your audience to perform an action, you must explicitly state that in a clear, visual way to secure their engagement. We'd give this a C.