This infographic was created by James Welch from Innovation Company and shows how businesses are approaching innovation in 2017 and beyond. The goal of the infographic is to highlight just how important innovation is, how smaller and smaller businesses are becoming increasingly innovate, while a small minority are ignoring innovation and face a tough future.
Score from the experts at Killer Infographics
Visual Communication - 60%
Design - 65%
Content/Script - 70%
Usability - 70%
This infographic discusses product/business innovation: the risks, rewards, and global influence. The unified color scheme and use of fonts helps create a consistent visual framework, and text is kept fairly light throughout the infographic, relying on visual means to tell the story instead. However, there is no visual indication that innovation or business are the subjects. Also, some of the choices for data visualization aren't particularly effective — for example, it's difficult for the eye to gauge the 3x difference in "Cost to Develop New Products" using the sized circles. Instead, displaying the actual cost in each year and using a bar graph to show the difference could have been more effective. In all we'd give this infographic a C-.