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This infographic was submitted to us by the good people at Compare Wedding Insurance.org.uk. Here is what they had to say about their infographic upon submitting it to us:
This infographic was created to highlight some of the findings from our 2011 study of wedding insurance. We looked at the sale of over 2,000 insurance policies with the aim of finding out not only more about the wedding insurance market, but also about the UK wedding market in general. The study revealed things like average age of policyholder and how soon before the big day couples purchase their policy. More importantly, it showed the average wedding budget in 2011 which turns out to be significantly lower than in previous years.
The data visualization in this infographic is pretty sub-par. There are plenty of places where they could be data visualization, but it is neglected. The statistics in the top section could easily be represented with bar and pie charts, especially the percentages. The wedding cake graphic that describes the top claims could also include some data – what percentage of all claims does each type of claim represent? Exactly how much is covered with each of these claims? Give price ranges or percentages, at least.
The two pieces of actual data visualization could be a lot better – the “average age” pie graph is very boring. I like the idea of the carpet as the graph showing when people purchase wedding insurance. It’s a nice, creative idea.
The overall the design of this infographic is nothing to write home about. I like the design at the bottom and top of the infographic, but it isn’t cohesive with the rest of it. There are five different fonts, none of which work together. The company logo on the bottom is a little overpowering as well. This whole thing has lots of room for improvement.
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