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This infographic was submitted to us by Flosum! They also provided a brief description:
We have described top 3 salesforce data loaders and tips for using it in effective manner. Check out following info graphic for more.
It’s helpful to see the logos of the top data loaders, and to have icons to indicate the tips and tricks at the bottom. I also appreciate how succinct the infographic is — it sticks to its topic and gets the message across quickly.
However, it’s difficult to get through the copy on this infographic. The language is a bit unnatural and at times excessive, while infographic copy should always be straight-to-the-point and minimal. In some cases it’s tough to discern what the copy means (for example, the last item in “Wonderful tricks and tips” just says “The Unique Data Loader,” which doesn’t seem like a trick or tip offhand). While infographics should rely heavily on visual elements to tell their story, it’s important that the text that is present is clear.
In all I’d give this infographic an F as it’s just a little rough to get through. All of the information you get about each of the top data loaders is text-based, and the text could use a good amount of proofing to become clearer and more concise. The logo images are a bit distorted and don’t match the aesthetic of the rest of the design (like the icons near the bottom).
Score from the experts at Killer Infographics
Visual Communication - 40%
Design - 25%
Content/Script - 25%
Usability - 25%
The logos actually help toward the goal of visual communication in this case since they show that the topic is Salesforce and its data loaders — but the images are warped, the information about each data loader is all text, and the text is fairly confusing and even long-winded in spots (less is more).