Infographic: The 6 Biggest Losses Bookies Suffered


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This infographic was sent to us by Smart Live Gaming!

Each of the 6 events is accompanied by a photo that relates to the betting situation. That’s a good use of photos, and for the most part the infographic also utilizes another good rule of thumb for photos: don’t mix photos and illustration! It’s difficult to mesh the two together, so it’s best if you stick with one or the other in your design.

I’d recommend putting the stories in a more obvious order: either chronologically by including the years, or from most to least in terms of earnings. That way the order feels more purposeful.

Also a quick note about consistency: some of the subheaders use title casing, but some use sentence casing. Additionally, events 1-3 use a larger header font than events 4-6, but there doesn’t seem to be a purpose to it —and body copy font sizes vary in all of them.

In all I’d give this infographic a B-. It’s got the right idea, but it needs a bit of polishing too look more put-together.

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