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SinglePoint Communications submitted this infographic to us!
The design centers around a road running through a cute campground/RV park, winding around the data. There are lots of relevant stats about RV owners, streaming subscribers, boats, and WiFi. Each data point has a little icon accompanying it; some of them work really well for instant association (like the Amazon Prime logo or the dollar signs), while others need to be read more thoroughly to understand the significance of the icon. That’s pretty common but always something worth noting. One option, if there are icon difficulties, is to emphasize more of the stat with type. For example, with the “67% of U.S. music listeners stream music online each week”, the emphasis is on a calendar icon and 67%. It’s a little tough to guess what that stat might be about, but rewording, “Each week, 67% of U.S. music listeners stream music online” and playing around with the right combination of font size/bolding for key words might get the point across more quickly.
All the illustrations are really engaging and make the viewer want to keep moving through the design to see more, which is a great sign.
I do wish there was a little more integration of the stats, since right now the stats about RVs and boats are separated out and very much just focused on those methods of transportation — all mentions of WiFi/connectivity/streaming are isolated from these stats. It would be great to see some information about how many RV owners use a WiFi solution in their RV, or how many boaters stream music while out on the water. That would help tie all the information together.
Depending on the goal for the infographic, the section “The SinglePoint Solution” could be either a plus or a minus for the design. If the infographic is meant to be shared direct with customers and partners, there’s certainly nothing wrong with a reminder that this brand/product can help them out. On the other hand, if the infographic is intended to be shared, reposted, favorited etc. by the general public, usually a value prop/sales piece isn’t an ideal way to go — viewers might hang on for the ride of the data, but see a brand/product mention and bolt. It’s all about strategy!
In all I’d give this infographic a B! It’s fun to look at and gets its point across visually pretty well.
Infographic Score
Visual Communication - 50%
Design - 80%
Content/Script - 95%
Usability - 95%
80%
Final Grade
While the initial imagery suggests traveling and the data is very interesting, none of the actual information is visualized. This requires the viewer to read the content to take in any of the information which may harm the success of this infographic online.
