Infographic: Life Insurance Breakdown


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This infographic was submitted to us by Fidelity Life.

This is a great example of using data visualization, iconography, and illustration to help tell the story. This infographic avoids being text-heavy and uses visual cues to guide the reader through the infographic without getting lost or — maybe worse — bored! The designer uses data visualization in nearly every possible space. The clear section breaks also make it very easy to know that the topic is going to shift gears.

I do think it could use a little livening up (maybe playing the typography a bit more — the first section does a great job of this by highlighting the numbers in orange — and taking a few more risks beyond the typical ribbon/banner used for headings).

I’m also curious about the data viz for the very first stat. If I was to assume that there were 100 people icons on the map (and it looks like there are much more than that) I’d be looking for 7 people in black. But I see 8, and again, far more than 100 people, so I’m not sure that data viz was accurately used here.

Lastly, I’d love to see an introductory sentence or two, or at the very least a subheading for the first section. It goes straight from the title of the infographic into the first set of stats without a transition, which is a little jarring. It’s fine to do this as well in the infographic’s blog post, but for the image to stand alone when shared on other pages (such as this one!), it’s a good idea to include a brief introduction and conclusion on the infographic itself.

In all I’d give this infographic a B — clear and concise, but a little “safe” and needs a bit of context.

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