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This infographic was sent in to us by Paramount Business Jets.
I like the engaging imagery of the jet flying high above a cityscape. It really makes you curious to learn more about the plane!
On the other hand, the information is scatted across the design in no real order of importance. It’s difficult to determine where the eye should go or why once the image of the plane has been processed.
Always include an obvious visual hierarchy in your infographics so that viewers have a flow of information. We need to know where to look and how each section transitions from one to the other, rather than just skipping from data point to data point.
In all I would give this infographic a C because it needs order. It needs a title, intro, conclusion, and hierarchy within that to be successful.
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