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Acuity Training sent us this infographic! It covers why preparation for an interview is important, and what you can do to get ready.
Off the bat, it’s great to see a unified illustration style throughout. This helps set the tone for the full infographic and ensures no sudden aesthetic changes. The fonts and colors are standardized as well to further this impression.
The layout is also carefully considered and is really easy to follow. This is just as important as the elements mentioned above; you want the viewer to be able to focus on the information you’re providing, and any design elements you provide should help convey the information rather than distracting from it.
Lastly, the copy has been proofed well — apart from a lack of closing punctuation in the quote, there are no obvious errors or inconsistencies.
The main negative here is actually the source list. It’s excellent that there is a comprehensive list of sources, but the way it’s displayed, with uneven kerning from line to line and no spacing between the end of one URL and the start of the next, is very jarring and makes it hard to quickly get the information needed. It also looks very different from the rest of the design, which is much more uniform. A simple left-aligned list of URLs would get the job done with less effort.
In all I’d give this infographic an A-, since it’s much higher in positive attributes than negative ones.
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